Premier Legue Rivalries

     

NBC decorated NYC shuttle train to Times square with the two premier leagues rivalries: Manchester City versus Manchester United, and Arsenal against Tottenham Hotspur. Each subway cart was separated half the cart representing one team and the other half the other team. 

In this Ad NBC tries to capture the rivalries and excitement of the upcoming games by using statements such as  “Keep Calm and Pick A Side.” Inside the train each seat has the team crest in the middle of each seat so when you sit down you are actually choosing a side. Giving New Yorkers and tourists some activity like that gives them something to talk about. It initiates conversation with others about the team they love or against the team they want to lose. NBC reminds them to go and watch the games on their television channel. Even though this type of advertisement is pretty clever and gets the train riders interested in what they are advertisement it wont get people who weren't planning on watching it too actually watch the football (European soccer) game. It might have the influence over the viewers in the moment but once they leave the train car they won't think of that ever again unless they are football fans. I may think that the Advertisements won't generate more views from people who are new to football, but I do think that it may increase the amount of views by reminding people to watch the game. There are thousands of people who are forgetful and without seeing this ad they probably would have forgotten to watch. So Ads do influence and affect us but not in the strongest ways, and definitely not as strong as the advertisers believe.